- Do you have an employee value proposition to attract, retain and engage the very best?
- Have you effectively aligned your EVP to your Customer Value Proposition?
- Have you created a high performance culture that aligns people to execute your strategy?
- How aligned is your total reward strategy to business outcomes?
- Find your USPs as an organization and as an employer; find your differentiators vis-à-vis competition
- Build your organization and people practices on core values
- Align your entire leadership to your culture and values
- Build the EVP around your particular context – no cookie-cutter approach!
- Attract the “right” talent, not necessarily the “best”
- Don’t rest on your laurels; continually benchmark and improve
- An employer brand is not a mere advertisement or slogan
- Do not merely replicate someone else’s employer brand strategy
- Do not create an EVP merely to just attract, but also to retain
Ranjan Sarkar
Senior Vice President - HR & Corporate Communication
(Acclaris Business Solutions Pvt. Ltd.)
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