RBA (Resource Based Advantage)

Dear Students,

Organizations strive to create Resource Based Advantage (RBA) to sustain its position and excel.
RBA should specifically include the following four things:

• Value (Cash)
• Rarity(not easily available to others)
• Non-Imitable (not easily copy-able)
• Non-Substitutable ( not easily replaceable)

In view of the above, the key emerging themes in HR today, revolve around certain areas as under:

• Focus on Productivity-raising the bar substantially
• Non-linearity
• Focus on Transformational Capabilities
• Goals & Process Congruence
• Building Global Capability
• Strong Middle Management Capability
• Strong employee engagement and focus on "A" talent
• Diversity focus

Each of the above calls for 'out-of-the-box thinking' and working assiduously without any bias on hackneyed and stereotyped practices.

Best wishes,

Prof. D. P. Chattopadhyay
(Globsyn Business School)