Wednesday, June 11, 2008

Key to Effective Communication: Neuro Linguistic Programming

Dear Students,

We all appreciate the need to communicate effectively.

However, there is a myth that effective communication hinges on the power of speaking alone. Though there are no qualms to the fact that one should be articulate, impact of communication would depend on other factors too. While this is more of a topic in class-discussions, I would like to introduce you all, to the concept of NLP which stands for neuro linguistic programming, proposed by Richard Bandler & John Grinder.

NLP suggests, there are 5 modes of communication as under:

Auditory: through the ears (can be achieved when the sender speaks & the receiver listens).

Visual : through the eyes (can be achieved when the sender shows & the receiver sees).

Olfactory: though the nose (can be achieved when the sender generates fragrance & the receiver smells).

Gustatory: through the tongue (can be achieved when the sender offers a recipe & the receiver tastes).

Tactile: through the skin (can be achieved when the sender touches & the receiver feels).

So, next time when you plan to communicate by way of delivering an effective presentation, remember the 5 media above.

After all, in communication, the basic purpose is to achieve closeness: the sender & receiver need to be in congruence in the wake of the communication. This is evident when we trace the lineage of the word communication which has been derived from the Latin word ‘communis’ which means commonness.

Be an effective communicator through NLP.

Best wishes,

Prof. D. P. Chattopadhyay
(Globsyn Business School)

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